My wife and I hosted a reception last night for friends and colleagues to celebrate my exhibition of Japanese photographs. We had a great response not only in terms of attendance but also in enthusiasm and sales.
Some of the photographs in the exhibition is on my website.
We held the exhibition in the offices and board rooms of a local architectural firm Brinsmead Ziola Kennedy Architecture. They have recently begun to offer their facilities to artists and groups of art students who wish to exhibit their work. The firm gains exposure as does the artist.
The most important part of selling work is that we learn what it is about our work that excites people. We're used to family and friends being enthusiastic about the work we do, but having someone at an exhibition say that they love a particular photograph and want to buy it is what keeps us working and trying harder.
Selling work completes the communication process. Photographing, printing and stacking prints in the darkroom is only part of that process, probably the easiest part.
Feedback is also an important part of the communication process.Those who buy our work and others who view it provide us with responses to our images which are often surprising and gratifying.
If we do worthwhile and appropriate work in the arts or in business there will have an audience and a market for it. Our job is to find that audience and to do work that excites us and them – and to use that mutual enthusiasm to produce better work. It's an exciting process.
Special thanks to Brinsmead Ziola Kennedy Architecture and to all those who joined us last night.