Podcasts On Publishing

Episode 6: Cathie Crooks on Marketing Plans

Cathie Crooks on Marketing Plans 

Cathie Crooks is the Sales and Marketing Manager at the University of Alberta Press. She has extensive experience in publishing and marketing books and she shares that experience in this podcast. Cathie discusses marketing plans and how authors and publishers can work together to ensure that books reach reviewers, bookstores and readers. She also shares her ideas with respect to book launches, advertising, and innovative marketing techniques. 

Podcasts on Publishing focuses on book publishing, from manuscript to marketing. This series is presented by The Book Publishers Association of Alberta, with funding from The Canada Council for the Arts/Conseil des Arts du Canada and The Alberta Foundation for the Arts. The podcasts are produced and hosted by Jerome Martin of Spotted Cow Press. 

Download Episode 6: Cathie Crooks on Marketing Plans

Episode 5: John King

John King, President of the Book Publishers Association of Alberta

John King is President of the Book Publishers Association of Alberta. In this podcast John discusses the benefits of being part of this organization. Publishers share ideas and knowledge readily since they are not competing directly with each other, according to John. Publishers' organizations provide professional development sessions for their members and also serve as cultural industry lobby groups. 

Podcasts on Publishing focuses on book publishing, from manuscript to marketing. This series is presented by The Book Publishers Association of Alberta, with funding from The Canada Council for the Arts/Conseil des Arts du Canada and The Alberta Foundation for the Arts. The podcasts are produced and hosted by Jerome Martin of Spotted Cow Press. 

Download Episode 5: John King, President of the Book Publishers Association of Alberta

Episode 4: Andrew Savikas

Andrew Savikas of O'Reilly Media

Andrew Savikas is the Director of Publishing Technology at O'Reilly Media and is the General Manager of O'Reilly's Tools of Change for Publishing division. In this podcast Andrew discusses the opportunities that new technology offers to publishers. 

Podcasts on Publishing focuses on book publishing, from manuscript to marketing. This series is presented by The Book Publishers Association of Alberta, with funding from The Canada Council for the Arts/Conseil des Arts du Canada and The Alberta Foundation for the Arts. The podcasts are produced and hosted by Jerome Martin of Spotted Cow Press. 

Download Episode 4: Andrew Savikas